The Zimbabwe Tourism Authority (ZTA) is set to host a virtual digital marketing workshop today in a bid to capacitate, develop and initiate new marketing methods following a massive global digital uptake.

The main objective of the workshop is to equip small to medium enterprises in the tourism sector with requisite skills to enhance their online presence.

ZTA head corporate affairs, Mr Godfrey Koti, said the workshop is meant to support and solidify the governing body’s efforts of skills development within the sector.

“We are looking forward to the virtual workshop.

“This is certainly in line with the functions and provisions of the Tourism Act.

“It is our prerogative to develop marketing skills and initiatives within the industry,” he said.

“In the recently launched National Tourism Recovery and Growth Strategy, digital marketing is at the core of the strategy and this workshop is one of key programs aimed at enhancing digital marketing skills in tourism.”

The workshop will focus on some critical fundamentals of the digital marketing strategy, which includes content creation, social media analytics and new media trends.

“Participants will be taken through current online and new media trends.

“This will enlighten them on the various success stories on the use and effective management of the different new media platforms,” he said.