As Namibia expressed its readiness to host the United Nations World Tourism Organisation’s (UNWTO) Brand Africa conference, about eight African ministers confirmed their attendance for the global event.

The ministers who confirmed are from Cabo Verde, Morocco, Ivory Coast, South Africa, Chad, Ghana and Nigeria. This information was confirmed by the Namibia Tourism Board (NTB) CEO Digu //Noabeb during an engagement with the media over the weekend on Namibia’s readiness to host the event, aimed at finding ways for the swift recovery of the tourism sector in the midst of the pandemic.

The UNWTO Brand Africa Conference will be held in Namibia from 14 to 16 June 2021. //Noabeb emphasised the need to comply with the new public gathering restrictions of 50 persons.

“We received by 28 May overwhelming interest of about 146 delegates, which is a challenge we must manage in light with the new Covid-19 regulation dealing with public gatherings,” he said.

The programme of activities of the conference will include presentations, interactive discussion sessions as well

as technical visits, which will be organised by the NTB as the host of the event.

The main objectives of the conference are to leverage tourism as a cross-cutting sector, with a high impact on national and regional branding to enhance the image of African destinations as the building blocks of the overall image of Africa.

It also aims to engage the public and private sectors as well as local communities and the diaspora in promoting positive stories and experiences about Africa, developing synergies among countries to further strengthen the positioning of the continent.