After the devastation caused by the Covid-19, the country has laid out plans to revive its tourism in the new year.

The measures include marketing, use of technology and how the country handles the pandemic.

“Everybody is online and players must market digitally. Technology is our number one priority,” Tourism and Wildlife Cabinet Secretary Najib Balala said on his Facebook page.

“Products are changing because there will be a new kind of client in 2021. We encourage diversifying and value-addition.”

He added that though tourism has had a difficult year, there is a chance for growth and recovery.

Kenya recorded a massive drop in arrivals this year. Some 470,971 tourists visited Kenya from January to October, compared to 1.7 million in the same period the previous year.

“We’re optimistic though we know it will take time before the vaccines reach all,” Mr Balala said.

Keeping everybody safe

The CS urged industry players to embrace change.

“We’ve learnt that there is a domestic market. During the wildebeest migration in August, Kenyans came out to support our tourism,” he said.

Mr Balala urged Kenyans to observe health protocols whenever they are travelling.

He urged aviation stakeholders to remodel and redesign their business.