Over the past decades, the socioeconomic importance of tourism and itsimpact on the livelihood of local peopleis getting more popularity and acceptance globally. Particularly owing to its potential in creating massive job opportunities for citizens, reducing the level of poverty and contributing to the Gross Domestic Product (GDP) in the national economy,the sector plays a vital role in the economic development of a country.

However, to benefit more from the sector and advancing it, developing a growth strategy that broadens product diversification and establishing new marketing strategy and linkages is of critical importance to attract wider a range of tourists.

Ethiopia is also working to explore, develop and diversify its tourism potential to support its economy.By renewing and expanding its tourist destinations such asnatural and historical places, museums, parks, art galleries and adding more tourist attractions, as well as promoting local tourism,it is working industriously to meet the expectations of visitors, increase the number of tourists thereby gain considerable income from the sector.

As part of this effort, recently, the country has announced a plan to digitally showcase 3,000 extraordinary tourism photoswith a view to promote tourist destinations in the country. The plan was introduced by Ministries of Innovation and Technology and Culture and Tourism. The two have signed Memorandum of understanding (MoU)to act accordingly.

As to the bilateral MoU, the photos to be displayed through the devised digital platform are properties owned by the Culture and Tourism Ministry.

The new digital platform is also said crucial to help tourism photographers sell their pictures through online mechanism, and enable tourists to order photos online at their disposal as well.

Ministry of Innovation and Technology underlined that this e-commerce platform has also an important role to get more foreign currency. The plan is part of Ethiopia’s digital transformation grand strategy.

Many of Ethiopia’s photographs, that were taken almost a quarter of a century ago,were once the most appreciated works and that can able to captivate the hearts and minds of spectators.Almost all the posters portray the social, cultural,historic and religious values of the society,the beauty of various ethnic groups withtheir cultural costumes as well as the landscape of the country.

The photos of BeniAmer Boy, Wubit Ethiopia, theiconic picture of the Battle of Adwa, historic places such as the Obelisks of Axum, the Rock Hewn Churches of Lalibela, the Castle of Fasilides, the Sof Omar Cave among others have contributed a lot in promoting Ethiopia andits tourism potential across the globe.